Beauty Marketing Campaigns I Liked
A good advertising campaign has many benefits. It can attract new customers which can lead to an increase in sales over time and can be a foundation of a loyal customer base. The end goal of advertising is to sell more products or services and make more revenue and profit. The greater the profit, the higher the probability of a business to expand rapidly. A marketing campaign works best when you have a great advertising agency you can rely on. Just like the campaigns of beauty product brands like Maybelline, L’Oreal Paris, Olay, and Revlon.
Maybelline’s New York Color Show Nail Lacquer campaign makes use of the Blippar app where consumers virtually try on nail polish. The ads were shown in magazines with a sidebar on the opposite page instructing users on how to use their mobile phones to connect with the ad. The use of augmented reality to let users virtually try on products is a great way to give users a sneak peek before they purchase something. Another marketing campaign I liked is Cheryl Cole’s L’Oreal Paris ads for True Match Foundation. She looked so pretty and fresh with all that natural makeup. The ad showcases L’Oreal’s best selling foundation which matches more skin tones than any other product.
Since I love Carrie Underwood, her ad campaign for Olay facial cleansers was an instant hit for me. Olay’s aim is to attract a younger audience who will patronize its line of facial cleansers. This campaign veers away from their anti-wrinkle moisturizers which they are so well known for. Meanwhile, Revlon’s StarStyle collection focuses on celebrity spokeswomen and their personalities to sell their products. There are five collections for each celebrity and each one represents a variety of ages, skin tones, and lifestyles. The five gorgeous females are Kate Bosworth, Julianne Moore, Eva Mendes, Halle Berry, and Susan Sarandon.